Story Behind "Nothing Happens Until a Sale is Made"
In exploring the core emphasis of this book, I was intrigued by an article written by John Strege concerning the evolution of the "metal wood" published in "Golfworld," dated February 7, 2003. Historically, the game of golf was dominated by the use of wooden- head drivers, 2, 3, 4 and 5 woods. It was in 1982 that Jim Simons won the Crosby at Pebble Beach, the first in PGA Tour history using a "metal wood." That was the pivotal moment that changed the game of golf forever.
History states that the Currie Metalwood, made in Scotland, was granted a British patent in 1891! Although dozens of "metal wood" designs appeared during the next eight decades, nothing could break persimmon's stronghold on the wood market. Proving that nothing happens until a sale is made, Gary Adams, a golf equipment salesman "sold" the PGA professional golfer, Jim Simons, on using a "metal wood" in 1979! From 1983 to 2001, the wooden-head golf club market share went from near 100% to 0%.
The key message focuses on capturing the essence of three marketing principals, planning, promotion and sales strategy. Most importantly, the anecdotes related to my actual marketing experiences exemplify the need to understand the dynamics of interpersonal relationships. The kicker is that, whatever your profession or nature of business, the principles still apply. The unusual twist is that they extend to your personal level of health and happiness!Buy the Book